What was announced
Between 10 and 24 August 2026, ReSound (Sensia), Beltone (Illuminate), Oticon (Reveal), Signia (MaX) and Phonak (Eon) announced new platforms. None of them has given a date for Turkey.
What the launches have in common
The points below summarise the manufacturers’ own descriptions. They have not been measured by us, and real-world benefit depends on your hearing, your ear and how the device is fitted.
- Deep neural network (DNN) noise reduction features in most announcements
- Environment classification that adjusts settings automatically
- Bluetooth LE Audio and Auracast support in several families
- Longer battery life claims for rechargeable models
Turkey timing — what we have been told
No manufacturer has published an official Turkish release date. The table below is planning information passed to our centre by distributors; it is not a manufacturer announcement and it can change. We update it when a date is confirmed.
- Phonak Eon: Germany in October 2026; launch event in Istanbul in November 2026, after which devices go to authorised audiologists; general availability in Turkey expected around December 2026.
- Widex Allure (AI model): expected in Turkey around December 2026. The AI feature is only in the 440 performance level; the 220 and 440 levels come with the manufacturer’s three-year warranty.
- Oticon Reveal: expected in Turkey around March 2027.
- Signia MaX and ReSound Sensia: no Turkish date has reached us yet.
The five announcements
What it means in practice
A new platform does not change the basics. A device only performs as well as its fitting: the setting has to be matched to your hearing and checked in your own ear. In our centre that check is done with real-ear measurement on an Interacoustics Callisto system. If your current device works well for you, a new launch on its own is not a reason to replace it.
Our relationship with these brands
We are an authorised dealer for Signia and ReSound. For Oticon and Phonak we provide cleaning, parts, training and follow-up, with adjustment depending on access to the manufacturer’s software; Beltone is not part of our portfolio. If your current device serves you well, a launch on its own is not a reason to replace it — a new model arriving in Turkey also needs time before fitting software and parts are fully available.
Before you come: our centre does not perform diagnostic hearing tests, ENT examinations, medical reports or prescriptions — those are done at state and university hospitals. We do not offer pre-employment hearing tests. If you have a report, bring it; the fitting starts from there.
The Turkish version of this page, with more detail, is here. For all brands we work with, see Brands.
Questions about a new model?
Call or write on WhatsApp. Service in English is available by appointment.