What was announced
Between 10 and 24 August 2026, ReSound (Sensia), Beltone (Illuminate), Oticon (Reveal), Signia (MaX) and Phonak (Eon) announced new platforms. None of them has given a date for Turkey.
What the launches have in common
The points below summarise the manufacturers’ own descriptions. They have not been measured by us, and real-world benefit depends on your hearing, your ear and how the device is fitted.
- Deep neural network (DNN) noise reduction features in most announcements
- Environment classification that adjusts settings automatically
- Bluetooth LE Audio and Auracast support in several families
- Longer battery life claims for rechargeable models
Turkey timing — what we have been told
No manufacturer has published an official Turkish release date. The table below is planning information passed to our centre through each brand's Turkish channel (for Widex, the manufacturer group WS Audiology itself); it is not a manufacturer announcement and it can change. We update it when a date is confirmed.
- Phonak Eon: Germany in October 2026; launch event in Istanbul in November 2026, after which devices go to authorised audiologists; general availability in Turkey expected around December 2026.
- Widex Allure (AI model): expected in Turkey around December 2026. The AI feature is only in the 440 performance level; the 220 and 440 levels come with the manufacturer’s three-year warranty.
- Oticon Reveal: expected in Turkey around March 2027.
- Signia MaX and ReSound Sensia: no Turkish date has reached us yet.
The five announcements
What it means in practice
A new platform does not change the basics. A device only performs as well as its fitting: the setting has to be matched to your hearing and checked in your own ear. In our centre that check is done with real-ear measurement on an Interacoustics Callisto system. If your current device works well for you, a new launch on its own is not a reason to replace it.
Our relationship with these brands
We are an authorised dealer for Widex, Signia and ReSound. For Oticon and Phonak we provide cleaning, parts, training and follow-up, with adjustment depending on access to the manufacturer’s software; Beltone is not part of our portfolio. If your current device serves you well, a launch on its own is not a reason to replace it — a new model arriving in Turkey also needs time before fitting software and parts are fully available.
Before you come: our centre does not perform diagnostic hearing tests, ENT examinations, medical reports or prescriptions — those are done at state and university hospitals. We do not offer pre-employment hearing tests. If you have a report, bring it; the fitting starts from there.
The Turkish version of this page, with more detail, is here. For all brands we work with, see Brands.
Questions about a new model?
Call or write on WhatsApp. Service in English is available by appointment.